Market analysis refers to the process of studying market fundamental data and measuring the dynamics of future demand and supply in order to identify risks and spot trading opportunities.
Market sentiment refers to the prevailing attitude of investors in a particular market.
You must always consider whether the market has already discounted your trading idea. If your idea is based on news, consider that at least 90% of news is already incorporated in the prices.
Trading is a zero-sum game, and as there are a few people making a lot of money, there must be a lot of others who lose. That means that basically you should trade against the crowd.
Money management refers to a set of rules that aims to minimise your losses in the short-term and maximize your profits in the long-term.
At any given time, the market offers a great number of risk/reward trade combinations.